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Finance Editorial

Mobile TV: Poised and Ready to Go?
Mobile TV is still attracting a huge amount of attention worldwide and is expected to make a true impact in 2009 in regions such as the United States and Europe. It is in Asia where mobile TV continues to find most of its viewers with a great deal of its consumption occurring on daily journeys made by commuters and by the digital natives of the region. It is still a very young technology and the correct business model for mobile TV is likely to vary greatly from country to country. The whole concept of mobile TV depends very much on consumer’s lifestyles. Do they pay for it? Will they choose free-to-air with all revenues made through advertising? The mobile operators need to find the right business model to fit their customer base. Read the full story

 

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