Elena Branet drives the overall strategy and vision for Microsoft TV’s marketing and PR initiatives in the EMEA region, including the management of all marketing communication functions for the group. She also works closely with customers and partners to develop and execute joint marketing programs.

Ms. Branet comes to Microsoft with more than 12 years of marketing experience. She has been involved in launching new technologies and brands to market and has extensive experience in iTV, broadband and mobile technologies - key areas in which Microsoft TV is helping customers realize their triple and quadruple-play visions.

Prior to joining Microsoft, Ms. Branet held the position of Vice President of Corporate Development at Esmertec AG, where she was responsible for marketing the embedded software platform company to the financial community in preparation for a planned IPO. Prior to this she spent two years as Vice President of Marketing at Seclutions AG, with responsibility for market strategy, branding, product marketing, communications, PR and strategic partner development.

Branet has also held positions at Remote-I Corporation and Fantastic Corporation.

Branet has a bachelor’s degree in Philosophy