German interactive teleshopping broadcaster, 1-2-3.tv has extended its contract with global media services company,MX1, and will continue to rely on its services for several more years. MX1 is a wholly-owned subsidiary of the satellite operator, SES, formed out of the merger of RR Media and SES Platform Services.
1-2-3.tv offers a wide range of products to consumers via its TV auction format. MX1’s contract extension covers online streaming of the 1-2-3.tv channel, as well as SD transmission and HD preparation and transmission.
Christoph Mühleib, Vice President Sales and Marketing DACH (Deutschland, Oesterreich, Schweiz) at SES, said: “We are very pleased that 1-2-3.tv has extended its contract with MX1. While SD is still very important in Germany, we are also able to help broadcasters like 1-2-3.tv boost their reach via HD and online streaming.”
Iris Ostermaier, CEO at 1-2-3.tv GmbH said: “We are happy about the continued cooperation. MX1 offers us maximum reach, providing us with SD and HD satellite transmission and hosting our online streaming service. This extended range of services and MX1’s multiscreen expertise enables us to reach our viewers and customers on all screens.”