Verimatrix, the specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, has announced the availability of a quick-start evaluation program for Verspective™ Operator Analytics. This new program will help operators better understand how to securely and rapidly collate data from various sources in video services and demonstrate the benefits of actionable analytics across multiple departments in their organization. Through the availability of this program, service providers have the opportunity to expand their analytics capabilities with more census-based data sources and complement traditional network monitoring analytics to get a comprehensive view of subscriber intelligence and network performance.
Implemented in the cloud, the Verspective Operator Analytics evaluation program consists of a pre-configured, software-based analytics platform that can quickly integrate with an operator’s key sources of operational and consumption data, including VOD, CDN or client device sources. Service providers also receive a set of report templates that help analyze data and determine return on investment (ROI) potential. The Verspective Operator Analytics evaluation program will be demonstrated during IBC 2016 at the Verimatrix booth #5.A59, where service providers can learn more about qualifying for the program.
“Every operator we speak with is interested in truly harnessing the power of Big Data to make quicker and better informed decisions that ultimately drive the bottom line,” said Steve Oetegenn, president of Verimatrix. “We have recognized the need to provide a secure entry point that service providers can use to adopt a centralized analytics approach that ties together insights from operations, product development and marketing. The Verspective Operator Analytics evaluation program provides that point of entry, plus the confidence knowing that data is both secure and compliant with appropriate privacy regulations.”
By leveraging global data centers to create an individualized, virtual and private cloud instance of Verspective, operators can quickly evaluate the type of data analysis they can access and gain a clearer picture of subscriber intelligence. The cloud-based approach provides scalability for operators to continue to feed more data sources into the Verspective platform, and it enables the evaluation platform to easily transition into a full-fledged analytics solution.
Verspective Operator Analytics is an extensible suite of subscriber intelligence tools that are designed from the ground up to emphasize data security and integrity as a foundation for actionable intelligence. Through the analysis and distribution of census-based video service data, the solution provides a combination of real-time and historical perspectives of service and subscriber usage.
To learn more about the security risks operators face in collecting, storing and analyzing data, download the latest white paper from Parks Associates, “Securing the Integrity of Video Analytics Data.” Informed by a series of in-depth interviews conducted with key decision makers from within the video service operator industry, the paper reveals the threats to video analytics data systems and the main drivers for a comprehensive security system.