Israel Premier Football League chooses MX1 360 platform to speed up sports highlights production and


SES S.A. announced today that MXI, a wholly-owned subsidiary of SES, is providing the Israel Premier Football League (IPFL) with its end-to-end MX1 360 service for live editing of sports content. MX1 360 is providing the IPFL with a sophisticated, yet simple-to-use, cloud-based media asset management solution, with fast turnaround for live highlights production of multiple weekend games. All content, highlights and metadata are archived and can be repurposed at a later point to enable additional monetization opportunities. This makes it easy for the IPFL to deliver high-level highlights of its football matches with data and statistical information, which increases viewer engagement. “In today’s fast-paced sports environment, having an advanced and user-friendly tool for live event editing is essential,” said Gil Halevi, Head of Digital at IPFL. “MX1 360 gives us full control over sports content, in real time, allowing us to manage our broadcast partners and their access to the different content we produce quickly and effortlessly. In the future, we look forward to leveraging the flexibility of MX1’s service and expanding our content highlights into the OTT and online realm.” “Sports organizations need an easy to use content management solution that’s capable of meeting the rapid and demanding workflows of the live sports environment,” said Elad Manishviz, CMO and CBO of sports and events at MX1. “With MX1 360, the IPFL is well-equipped to provide highlights of multiple games, on-the-go, for delivery over traditional broadcast or OTT networks. We’re excited to collaborate with Israel’s top football organization.”

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