Asia Satellite Telecommunications Company Limited (AsiaSat), Asia’s leading satellite operator, and global media solutions provider Globecast, have reached an agreement to deliver “RTR-Planeta Asia” to viewers via AsiaSat 5. The deal continues expanding the exposure of Russian-language programming available in the Asia-Pacific region. Russian television channel RTR-Planeta strengthens its reach across Asia through a new partnership with Globecast for content management services and AsiaSat for Asia’s most popular international satellite TV platform. An international service owned by the Russian state television and radio broadcaster VGTRK, RTR-Planeta Asia provides cultural and prime time news, sports, movies and documentary films. The new agreement demonstrates AsiaSat 5’s extensive coverage and powerful penetration across Asia and Australasia are well recognised by international broadcasters. The satellite operator is gathering momentum in further expanding its Russian TV neighborhood, serving Russian-speaking viewers residing across the Asia-Pacific region. Globecast is providing RTR-Planeta with complete distribution services to the channel via this deal, including across Asia-Pacific, Europe and North America, building upon Globecast and RTR’s longstanding relationship, which began in 2003.
Vladimir Zhdanov, Senior Legal Advisor Media at RTR-Planeta says: “With the sheer volume of programming we offer, we need technology partners that deliver faultless services, and there is no better choice for this project than Globecast and AsiaSat. Through our partnership with them, we can now deliver our content further across Asia, without hassle or worry.” Biliana Pumpalovic, General Director at Globecast in Russia says: “We have a very well established relationship with AsiaSat and this deal is another example of the benefits to broadcasters that this brings. We also have significant reach across the Russian market, working with a variety of channels. We are very pleased to see this expand even further with our increased partnership with RTR-Planeta, providing it with great reach across Asia to Russians living there.” Barrie Woolston, Chief Commercial Officer of AsiaSat, says: “Our ever strengthening partnership with Globecast continues to deliver quality solutions for broadcasters in the Asia-Pacific, and we are very pleased to once again expand our service to the Russian-speaking community across the region with the new delivery of RTR-Planeta Asia on AsiaSat 5.”