UK agency chosen to develop global digital presence for AST


Full service marketing agency, Creative Sponge, is pleased to announce the launch of a new website for long-term client the AST Group (Applied Satellite Technology Ltd).

The AST Group, a leading global provider of satellite communications services and solutions, engaged Creative Sponge to design and build a responsive new website that would deliver territory-specific information to its worldwide customer base.

Alex Tosh, Managing Director: “It’s the most complex website project we have engaged with – technically it’s been quite challenging. We set up an extranet for AST three years ago, which has a complex product database behind it, and that information has to present on a country-specific basis, which adds to the complexity of the build. It has taken us a year from concept to delivery and we are delighted with the finished product.”

Head of Global Marketing at AST, Tracey Harris, is impressed with the enhanced, more refined user experience that the website now delivers: “We have seen a 72% uplift in engagement on the website and a doubling in traffic from mobile devices, which is brilliant; in addition, enquiries now feed directly into our CRM system, so we are capturing sales enquiries much more efficiently. We also have more enquiries and better Google rankings as a result of the site being optimised more efficiently. We are very pleased with the work that Creative Sponge has delivered.”

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