APT Satellite and Telekom Austria Group to promote 4K TV on APSTAR-7 Satellite


APT Satellite Company Limited (APT Satellite) and Telekom Austria Group inked a satellite capacity agreement to broadcast channels from the APSTAR-7 satellite at 76.5E. After a couple of months test run on APSTAR-7 satellite, a bouquet of 13 channels including a 4K channel using HEVC encoding started broadcasting on APSTAR-7, being uplinked by Telekom Austria Group’s own earth station Aflenz in the Styrian Alps.

“APT Satellite is pleased to cooperate with TAG. And we are interested at broadcasting a 4K channel from one of our satellites. APT Satellite is expecting the cooperation can boost European TV’s viewership in Asia, meanwhile increase the popularity of 4K TV in this part of world.” said Huang Baozhong, Executive Vice President of APT Satellite.

“We are excited to work with APT Satellite – the fastest growing satellite operator in Asia. With this unique cooperation, we have now built a bridge between Europe and Asia, aiding the European broadcasters to enter and pursue growth into the expansive Asian market. We are optimistic about the fast adoption of 4K content in Asia and proud to broadcast one of the first 4K channels for this territory.” said Stanislav Georgiev, Head of Media Broadcasting, Telekom Austria Group.

The TV platform is available throughout Asia Pacific region, South Asia, Middle East, most part of Europe and Africa by its operation on APSTAR-7 satellite.


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