Spanish satellite and telecommunications operator HISPASAT and Media Broadcast Satellite, the leading provider of broadcast satellite services and operator of one of the world's largest teleports, have reached an agreement to provide 4K content distribution services in Europe, North Africa and the Middle East (EMEA). Thanks to this agreement, signed today within the IBC framework, both companies extend their powerful commercial offer for the audiovisual market with a platform aimed at achieving maximum flexibility for 4K content providers who wish to provide their signal to these regions in a quick and simple way.
The new platform combines the capacities of Media Broadcast Satellite's teleport in Usingen (Germany) with the high output of the HISPASAT satellites in the 30ºW position, with high quality coverage over Europe and North Africa specifically designed for the distribution of audiovisual content in the region. The technological solution is based on a shared digital platform that facilitates the transmission of individual audiovisual channels within digital multiplexes, sharing the carrier with other 4K channels.
In addition to the best performances in the quality content distribution market, the 4K distribution platform offered by Media Broadcast Satellite and HISPASAT incorporates a business model specifically dedicated to 4K content providers, for which a flexible risk-sharing which has been developed in order to avoid the entry barriers of content providers in terms of distribution costs.
4K television is already a reality on the market: currently more than 50 TV channels are broadcasted in 4K worldwide and this figure is expected to increase considerably in the coming years, reaching 800 channels by 2020.
In the words of Christian Fleischhauer, Managing Director of Media Broadcast Satellite, "This cooperation provides the perfect opportunity for broadcasters to grow their audience and distribute their content in a superb 4K quality”.
Ignacio Sanchis, Business Director at HISPASAT, also expressed his satisfaction for this agreement with Media Broadcast Satellite. "Hispasat has been committed to 4K for years in different initiatives with the aim of promoting this technology, for which the satellite offers a differential value. This agreement with Media Broadcast Satellite will enable us to offer our customers high value-added solutions to accelerate the deployment of 4K services in Europe and make this advanced technology available to a larger number of viewers as soon as possible, enabling them to enjoy a better visual experience".