Asia Satellite Telecommunications Company Limited (AsiaSat), Asia’s leading satellite operator has been selected by global satellite service provider Milano Media Broadcast (MMB) and its client ‘Sophia TV Asia’ to broadcast into the Asia-Pacific region on AsiaSat 5. ‘Sophia TV Asia’ is a new, independent, non-profit radio and television station that has enjoyed great popularity in Europe, Africa and South America. With its service commencing free to air on AsiaSat 5 in C-band, ‘Sophia TV Asia’ has gained access to a massive audience of more than 800 million households via terrestrial networks, pay TV platforms or direct home reception in Asia and Australasia. MMB is supported by AsiaSat’s satellite capacity and distribution, enabling audiences in the AsiaPacific to enjoy ‘Sophia TV Asia’, which features ethically-oriented roundtable discussions and talks, vegetarian cooking classes, children’s programs, nature documentaries, as well as readings, meditation, relaxation music and classical concerts. “Our program content deals with the most diverse spheres of life from the perspective of high ethical moral, given for the peoples of all cultures. We are very pleased to have first-rate distribution service from MMB and AsiaSat, making our content widely accessible by TV networks and audiences across the Asia-Pacific,” Stefano Delù, Legal Representative of Sophia TV Asia. “We are excited to have partnered AsiaSat to bring Sophia TV Asia’s high value program content to Asia. We look forward to helping Sophia TV Asia grow their viewership further with AsiaSat 5’s unique advantage in neighbourhood and penetration,” Luca Bondini, Chief Executive Officer of MMB. “We are very happy to be able to work with MMB to launch Sophia TV Asia in Asia, bringing fresh content to viewers, and remain encouraged by AsiaSat 5’s ability to draw new global satellite service partner like MMB, serving international broadcasters exceptional coverage and expansive penetration,” said Barrie Woolston, Chief Commercial Officer of AsiaSat.