Avanti appoints industry veteran in new role of Chief Commercial Officer


Avanti Communications Group plc – the satellite operator – announces the appointment of a Chief Commercial Officer, Toby Robinson, who joins from Eaton Towers, the towers and masts business operating across Africa.

Robinson was group Chief Commercial Officer and a member of the start-up management team at Eaton Towers which has grown to 5000 towers across Africa. He was responsible for the acquisition and management all the towers in the network, handling negotiations with Bharti Airtel and Orange in the acquisitions programme. He also dealt with key customers in the region, including Vodafone, MTN, Etisalat, Google and Africell.

Before joining Eaton Towers, Robinson was a TMT specialist consultant at Arthur Andersen, Mercator and OC&C Strategy. He is a graduate of Cambridge University and has an MBA from Insead.

‘This is a new – and vitally important – role at Avanti and we are delighted to have someone of Toby’s experience and track record joining us at this moment in our development,’ said Avanti chief executive Alan Harper. ‘I have known him within the industry for some years and can attest to his technical and industry skillset, contact base, drive and intelligence. His arrival represents a major vote of confidence in the business, its abilities and its ambitions.’

‘Avanti is a company with market-leading expertise and proven technical excellence and I hope to bring my experience in the sector to bear in helping it grow and perform to its potential’ said Robinson. ‘There’s a very strong team here and I believe we can take the business forward in a material way.’

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