Leading systems architect and ICT integrator Qvest Media has announced the appointment of Françoise Semin to the newly created position of Sales Director Europe. With a strong background in international sales, marketing and service, Semin will focus on expanding Qvest Media’s business in the European market. Driving customer engagement and revenue in Europe, Françoise Semin (56) will be instrumental in Qvest Media’s strategic move to position itself as a leading media technology consultant and a trusted service provider within the context of digital transformation. “My objective is to develop Qvest Media’s international market position and to expand its core systems integration business to include strategic areas such as consulting and managed technology as well as to provide leading-edge expertise in digital, artificial intelligence and cloud solutions”, Semin says. With its long-standing, international experience, Qvest Media is uniquely qualified to help media companies embrace the future, enabling and accelerating digital transformation – from concept and design to implementation and beyond. “We are aiming to establish Qvest Media as the partner of choice for media, telco and broadcast companies, enabling them to build innovative and smart technology infrastructures that not only meet the industry’s current standards but also anticipate future technological developments”, says Daniel Url, Managing Director of Qvest Media Europe. “We are delighted to welcome Françoise Semin to the management team, her experience being of decisive importance in meeting our objectives and facing all challenges underway.” Having held leadership positions in companies and organisations such as Avid, Autodesk, Grass Valley and OBS, the service arm of the International Olympic Committee, Semin has an impressive track record in driving business transformation, managing innovation and helping companies break into new markets. Her last position as Head of Business Development at Wildmoka provided her with additional experience in digital and social markets, making her uniquely qualified to take Qvest Media into its next phase of development.