Asia Satellite Telecommunications Company Limited (AsiaSat) today announced that award winning Asian news channel, Channel NewsAsia, has upgraded the quality of its regional broadcast distribution from standard definition (SD) to a full 24-hour High Definition (HD) channel, delivered via AsiaSat 7.
Over the past two decades, Channel NewsAsia – which is owned and operated by Mediacorp – has become a household name in the region for its breaking news, current affairs programmes and documentaries told through a uniquely Asian perspective. The channel which started in Singapore in 1999, first aired across the region in SD on AsiaSat in 2003, and by end March 2018, this SD service will be completely replaced by the HD channel.
Distributed exclusively free to air on AsiaSat 7 in C-band, Channel NewsAsia is currently viewed in more than 28 territories across the Asia Pacific via its extensive network of terrestrial and pay TV affiliates, and partner hotels. Having joined AsiaSat’s expanding list of HD news channels, Channel NewsAsia is in the best position to reach a wider international audience with its enhanced broadcast-quality content thanks to AsiaSat 7’s comprehensive footprint.
“AsiaSat is delighted to again champion the transition of SD content to the higher quality HD to meet the growing demand for premium HD content from TV platforms and home viewers,” said Barrie Woolston, Chief Commercial Officer of AsiaSat. “We are proud that AsiaSat 7’s value as a leading satellite platform for distributing premium news content is fully recognised by our client and their viewers. We look forward to contributing to Channel NewsAsia’s continued success in Asia as our 15-year strong relationship continues to grow.”
“The decision by Channel NewsAsia to upgrade its broadcast to full HD is part of our continuous commitment to meet the evolving expectations of our audiences and advertisers. We are pleased to strengthen our partnership with AsiaSat to deliver premium content to homes and hotels across Asia,” said Walter Fernandez, Editor-in-Chief, Mediacorp.