Intertrust Technologies and Comtech Telecommunications Corp. (Nasdaq: CMTL) today announced an expansion of their technology partnership under which Comtech will use Intertrust’s Personagraph™ consumer data platform to power their Specifix™ data management product line made for mobile operators. Specifix provides automation that securely connects disparate sources of raw data and transforms them into independent identity profiles at scale. Personagraph is a key element of Specifix and provides advanced data rights management and security capabilities that allow operators to control and monetize their data while respecting their users’ privacy and complying with privacy laws including GDPR.
“For years, operators watched app developers and others benefit from their investment in maintaining high quality services,” said Sameer Vuyyuru, Senior Vice President Comtech Enterprise Technologies Group. “We designed Specifix to allow mobile operators to safely harness the power of their users’ data and grow new revenue streams, while maintaining their brand integrity as trusted service providers.”
Specifix allows operators to combine different types of data from disparate sources, including maps, PII information, and even weather and personal location data. It supports applications from audience analysis, network planning, and targeted advertising all at the operator’s data center. By using Specifix, operators can build greater margins and value-added services without compromising their business. Comtech leveraged years of experience in developing operator-centric software to design Specifix, which easily integrates into operators’ service infrastructure.
“The combination of our data rights management platform and Comtech’s mobile operator centric Specifix platform is a perfect match,” said Talal G. Shamoon, Intertrust’s chief executive officer. “By providing the ability to securely ingest and analyze data sets drawn from multiple sources, in combination with a technology that firmly places control in the operator’s hands, our joint offering provides a perfect risk management and monetization solution.”