Crystal has appointed Kevin Hanville as Senior Vice President Sales & Marketing. With extensive experience in global sales, Hanville has been brought in to help Crystal expand both geographically and into other verticals.
Hanville has a proven track record in national and international sales, and in particular developing, executing, and managing strategies and processes for both direct and channel sales teams.
Crystal provides a number of critical solutions to the media industry ranging from enabling both scheduled and dynamic addressable ad insertion to full broadcast monitoring and control. Crystal’s solutions enable video providers to determine where advertisements start and end, whether the correct ad is present or not, and frame accurately insert new ads on any device, depending on any number of parameters.
Roger Franklin, CEO, Crystal, commented: “Video is no longer just the premise of major broadcasters. It is being developed and distributed by OTT providers, as well as being used as a form of marketing engagement by companies. Whatever the use, being able to replace ads with addressable ads both dynamically and in accordance with a schedule will be key to enabling any company to monetize that video. We are confident that Kevin will help us considerably expand our reach.”