TV Peru expands distribution of its HD content domestically and internationally with Intelsat’s lead
Intelsat S.A., operator of the world’s first Globalized Network and leader in integrated satellite communications, today announced that the National Institute of Radio and Television of Peru (TV Peru), a leading Peruvian TV broadcaster, has signed a new and expanded contract to enhance its Digital Terrestrial Television (DTT) offering in Peru and to strongly position the company to distribute its programming internationally.
Under the multi-year agreement, TV Peru renewed C- and Ku-band services on Intelsat 14, the company’s latest video neighborhood in Latin America, located at 315°E. TV Peru will rely on Intelsat 14 to distribute high-definition (HD) and standard-definition (SD) content to its television stations and affiliates in Peru as well as to provide contribution services for sports and news-gathering.
In addition, TV Peru will utilize C-band satellite solutions on Intelsat 11 to launch a new, international HD channel in Peru. By choosing to expand to Intelsat’s highly penetrated Intelsat 11 neighborhood located at 317°E, TV Peru joins a select group of top tier programmers. Intelsat 11 distributes more than 200 channels, with over 95 channels in HD. The reach of Intelsat 11 will enable TV Peru to cost effectively expand its content distribution to other parts of South America, North America and Europe. Intelsat’s unique capabilities in managed services will allow TV Peru to downlink its content from Intelsat 14 and then uplink this content to Intelsat 11 for distribution to cable head-ends, via the company’s teleport in Ellenwood, in the United States.
“TV Peru needs a reliable and comprehensive broadcast solution to launch our international high-definition programming,” said Hugo Coya, CEO of the National Institute of Radio and Television of Peru. “Intelsat is a trusted, long-time partner and the obvious choice for distributing our TV Peru International channel to new viewers throughout the Americas andEurope. Intelsat’s unique dual satellite solution and managed service will enable us to quickly and cost effectively grow our audience.”
“The unprecedented reach of our Latin America video neighborhoods enables media companies such as TV Peru to economically grow their business,” said Rob Cerbone, vice president and general manager of media at Intelsat. “The flexibility, reliability and efficiency of our global network infrastructure will allow TV Peru to confidently launch a new international channel, broaden their reach and delight viewers across three continents with premium, high quality and entertaining content.”