In another strategic move, one of the leading global satellite service providers NorthTelecom has entered into a renewed partnership agreement with the renowned satellite broadcaster, Yahlive. The agreement encompasses long-term video broadcasting services between NorthTelecom and Yahlive, where NorthTelecom will utilize Yahlive’s satellite capacity for their broadcasting segment currently catering to the Persian community across the coverage areas. This will enable NorthTelecom to provide improved services to TV broadcasters for a more superior and well-rounded experience.
This move with Yahlive, the leading satellite operator in the Farsi-speaking market reaching more than 62 million viewers, will be a productive association for both entities, as it will ensure their mutual venture into a bigger market space in the broadcasting sector. It is noteworthy to state, that NorthTelecom in coming times will expand its presence in Asia and Europe segments quite significantly.
On this agreement, Mr. Hadi Nazari, CEO, NorthTelecom states: “Our association with Yahlive is not a new one. We have enjoyed a rewarding and symbiotic alliance and are positive that with this new partnership, we will strengthen our existence in the broadcasting industry, as our focus increases in this sector.”
Commenting on the strength of the partnership, Sami Boustany, Chief Executive Officer, Yahlive said: “Yahlive is one of the fastest-growing regional satellite broadcasters in the region, broadcasting to more than 114 million viewers across MENA and South West Asia. Working closely with NorthTelecom has been essential to our success in the Farsi- speaking region and the expansion of this partnership is reflective is a significant component of our growing channel portfolio and milestones in the region.”