Avanti Communications Group plc (Avanti) has announced the appointment of leading sales and customer services executive, Libby Barr, as Chief Operating Officer, Customer. Barr will also sit on Avanti’s Executive Committee, effective immediately.
In a newly created role, Barr will report to Group CEO, Kyle Whitehill, and will be responsible for managing the execution of Avanti’s end-to-end customer relationship. She will oversee global Sales, Wholesale, Product Management, Marketing and Commercial.
“Libby is a dynamic leader who inspires and cultivates change. Her extensive experience in transforming the customer journey at both BT and Vodafone will serve our teams well as Avanti continues to expand its international footprint,” said Whitehill. “After signing a seven-year wholesale capacity lease agreement, worth USD108 million in 2018, the team is now positioned to capitalise on this momentum under Libby’s leadership.”
Barr joins Avanti from BT. At the company for nine years, she was most recently Managing Director of Customer Care and a member of the BT Consumer leadership team who grew revenues by more than £1.2bn in five years.
On her appointment, Barr said; “I am joining Avanti at a pivotal time of transformation and growth; the demand for connectivity has never been greater. My top priority is not only to increase our customer base, but to ensure we offer the best service to our current customers as we continue to grow.”