Viasat Inc. has announced that the Viasat Community Wi-Fi hotspot service is now available within walking distance to more than one million Mexicans living and working in thousands of rural Mexican communities. The Community Wi-Fi service is marketed locally in Mexico under the Conectaless brand.
Establishing successful local distribution and fulfillment partnerships
In 2017, Viasat set up a commercial agreement with Grupo Prosperist, a Mexican telecommunications and technology service provider serving rural Mexico for nearly a decade. Through the arrangement, Viasat and Grupo Prosperist have successfully deployed the Community Wi-Fi service across Mexico, making affordable internet available to many of country’s most remote locations. Viasat and Grupo Prosperist have continued to offer additional value-added services beyond connectivity, most recently including a pay-by-the-minute voice phone service and convenient online bill payment services.
The Community Wi-Fi service uses a centralized Wi-Fi hotspot to connect to a Viasat satellite to deliver internet service to remote communities that previously had little or no internet connectivity. The service can be deployed with minimal local infrastructure investment, and can quickly bring cost-effective internet services to emerging markets where large gaps exist between demand and the affordability and availability of internet services.
“In Mexico, there are millions of citizens that have been left unconnected due to high terrestrial and wireless infrastructure deployment costs associated with geographically-dispersed and remote communities,” said Kevin Cohen, managing director, Global Community Wi-Fi at Viasat. “Viasat is changing that. Our cost-effective satellite infrastructure and attractive bandwidth economics coupled with our innovative Community Wi-Fi business model, enables us to bring digital inclusion to the region through the availability of affordable, high-quality, high-speed internet services. Today, through our relationship with Grupo Prosperist, we are in reach of over one million Mexican citizens—delivering up to 50 Megabit per second speeds—and we fully expect our opportunity to grow over the next few years as we continue to connect unconnected communities.”
Javier Ramirez Navarro, co-founder and CEO at Grupo Prosperist added, “Grupo Prosperist is dedicated to investing in innovative technology and services that will enhance the lives of people throughout rural Mexico. We believe connectivity is a strong medium for economic and social development. By working with Viasat we can bring the internet to millions of Mexicans and help generate a positive socio-economic impact in regions where traditional terrestrial and wireless internet services were either non-existent or cost prohibitive. The demand for Viasat’s Community Wi-Fi service has been high, which has led to job creation and local hiring to support the deployment of Viasat’s services across the county.”
Scaling to meet the Community Wi-Fi service demand in Mexico
Since signing the strategic agreement with Viasat, Grupo Prosperist has hired more than 40 people in Mexico, growing to more than 100 employees between their headquarters in Tijuana and logistics center in Mexico City. Viasat is also evaluating a number of strategic partnerships to provide additional value-added services such as microfinance, mobile banking, education and telemedicine.