Millions of homes in the Philippines will be able to enjoy new international TV channels thanks to CLUBTV, a new thematically-focused TV platform launched by Mediahouse.PH, a division of Magistan Media, a project management firm specialising in television operations and advertising, on SES’s satellite SES-9.
Starting with six channels, CLUBTV offers a wide variety of genres that will bring additional choices and popular thematic topics that interest young Filipinos: GINX Esports TV, HealthWellness, Pet & Pal, Luxe&Life, My Cinema Europe and Motorvision TV. The platform will allow the channels to address existing audiences of pay-TV operators, including Cignal TV as of December, bringing a new selection of content to subscribers at no additional cost. Mediahouse.PH serves as the aggregator and marketer of the TV channels.
Projections show TV households in the Philippines increasing to 20.7 million by 2024 from 18.7 million in 2019. For TV households, satellite Direct-to-Home (DTH) TV is the fastest-growing TV reception mode against terrestrial and cable TV in the Philippines, with the number of satellite TV households estimated to be 3.7 million by year end and forecast to increase to 5.8 million in 2024.
SES will provide both satellite capacity via SES-9, located at the prime orbital location of 108.2 degrees East, and managed media services such as ad insertion, encoding, monitoring and multiplexing. SES has established a strong presence in Asia Pacific via its premium video neighbourhood at 108.2 degrees East, which currently broadcasts channels to over 17 million TV homes across the Philippines and Indonesia.
“We are very excited to deliver these channels with a razor-sharp thematic focus to the Philippines,” said Ralph Siebenaler, CEO of Magistan Media / Mediahouse.PH. “With this new platform, we are delivering new content cost-effectively, and in excellent technical quality to millions of households. This platform is also an excellent opportunity for global content owners or TV channels to enter the Philippine market or extend their reach.”
“As the video landscape is increasingly competitive in the Philippines, pay-TV operators need to differentiate themselves by offering new content to their audiences, and this new TV platform aims to help them achieve just that. It is also an excellent example of how SES goes beyond leveraging the power of satellite to partnering with local players, and jointly building a future-proof media ecosystem that can meet the growing demands of TV audiences,” said Soo Yew Weng, Vice President, Sales & Market Development, Asia-Pacific at SES Video.