The fifth annual German Brand Awards honoured outstanding brand work from a competitive international field of 1,200 entries from 14 countries.
For more than 30 years ND SATCOM has been a leading worldwide supplier of satellite-based communication systems and ground stations. To adapt to ever-changing market conditions, ND SATCOM launched a new brand identity and logo in 2019. Based on this repositioning, a new image plus brand campaign was developed and disseminated through all relevant touch points: “A NEW DIMENSION IN SATELLITE COMMUNICATION.” The campaign idea was staged in a unique way: the diver who dives into space is the striking key visual for all campaigns.
With this campaign roll-out, ND SATCOM enthused the judging panel of the renowned German Brand Award and successfully prevailed in the category "Brand Communication - Integrated Campaign" against numerous strong competitors.
"We are very pleased that our commitment has been honoured with the German Brand Award. This award shows that our brand strategy is well received by our customers and partners, as well as the entire industry," stated Alexander Mueller-Gastell, CEO of ND SATCOM. “Our new brand identity and logo better reflect our market-leading position and clearly demonstrate our promise to our customers around the world to provide total reliability and trustworthiness throughout the lifecycle.”
“It was important to address today's trends by designing the logo in a modern style, including the symbol for an agile, bi-directional communication flow around the world: transmitter-receiver via satellite,” added Arzu Evlek, Marketing Director for ND SATCOM.