A new YouGov study of the online content viewing behaviour of Indonesian consumers, has found a massive 55% reduction in consumers accessing piracy websites. This data is supported by an analysis of Indonesian traffic data undertaken by AVIA’s Coalition Against Piracy (CAP), which saw overall reach to piracy streaming websites drop by 68% between August 2019 and June 2020.
When compared to similar CAP commissioned YouGov surveys undertaken in the region, Indonesia currently has the lowest levels of ISD usage when compared to Hong Kong, Singapore, Thailand, Malaysia, Philippines, Vietnam, and Taiwan, and is second only to Singapore in currently having the lowest levels of consumers accessing piracy streaming websites or torrent sites.
KOMINFO’s ‘rolling’ site blocking has had a direct impact on consumer viewing habits, with 50% of consumers noticing piracy websites were being continually blocked and stating that they no longer accessed any piracy websites, and a further 34% stating that they now “only rarely” accessed piracy websites.
The continual site blocking has had a significant impact on consumer behavior resulting in consumers moving from piracy sites to legal services.