Avanti Communications Group plc (Avanti) today announces a partnership with double British 400m champion, Laviai Nielsen. The agreement will see Avanti support the 24 year old in her sporting journey as she heads to the Tokyo Olympics and competing events beyond this. As well as this, Laviai will be supporting on some of Avanti’s projects that she feels align with her goals and aspirations.
The relationship was inspired by shared values of resilience and a shared journey of transformation. The partnership is the latest in a series of athlete sponsorships by Avanti, as part of a broader mission to connect people, communities and continents to a world of opportunity.
Originally a middle distance runner, Laviai changed her specialism to 400m, transforming her career and leading to her medal-winning performance. She comments: “This partnership is particularly important to me because it celebrates what I love about being an athelete – determination, making an impact and above all, resilience. This assistance will help me fund my coach to both coach me and travel with me to my competitions, allow me to be treated by one of the best physios in the world and generally help me become the athlete I want to be."
Avanti CEO Kyle Whitehill, “The past year has been a challenge for everyone but we’ve emerged stronger than ever before and that’s thanks to the hard work and positivity of every person in our business. We recognised those same qualities in Laviai and are really pleased to be working with her across such a broad range of activities this year. We are honoured that she will be sharing the formula for her success with us.”
Since Avanti launched in 2002, they have had a vision to design, build and launch pioneering satellite technology that would provide coverage even in the most remote or demanding locations. Today they are a leading partner to the communications industry, connecting over 1.7 billion people across 118 countries in Europe, the Middle East and Africa.