Intelsat and Telenor Satellite are extending their longstanding partnership at 1° West to expand 4K/Ultra High Definition (UHD) channel distribution to Nordic and Central Eastern European (CEE) countries, and directly into the homes of nearly 18 million Pay TV households in the region.
The Intelsat and Telenor Satellite 1° West media distribution solution is an ideal platform for 4K UHD, which offers the best quality picture for viewers. The Intelsat-Telenor Satellite partnership at 1° West is already helping broadcasters in the region reach a much larger audience, across a broader geographic area, when broadcasting 4K channels.
Now, Intelsat and Telenor Satellite are introducing new 4K/UHD channels, beginning with NASA TV and WOW 4K, with additional channels coming soon. The new 4K channels will be broadcast to CEE and Nordic viewers on the Intelsat 10-02 satellite and Telenor Satellite’s THOR 7.
“We are delighted to welcome broadcast channels such as Wow 4K and NASA 4K to be distributed via our 1° West satellite fleet, with 4K content enhancing the viewing experience even more,” said Ole Ledang, Director of Broadcasting Division at Telenor Satellite.
“We know that viewers’ expectations are growing when it comes to user experience. They are looking for a high-quality, high-resolution image, and they also want access to more diversified content. Working with Telenor Satellite, we are making it possible for broadcasters to meet their viewers’ needs in the Nordics, the CEE regions and neighborhoods that we are already addressing through 1° West,” said Olivier Herson, Managing Sales Director at Intelsat.