Mega-Choice Digital Network, an associate company of Crystal TV, Ghana's first private television network, today officialised the launch of its new Direct-to-Home TV service in Ghana at the International Summit on Content Management for Digital Broadcasting and Media taking place in Accra. A ten-year contract has been inked with Eutelsat Communications (NYSE Euronext Paris: ETL) for capacity connected to the African service area of the EUTELSAT 16A satellite to support the launch of Mega-Choice that will feature well-known national and international channel brands.
Mega-Choice is focusing marketing of its new package to viewers in Ghana and will leverage the high power, premium coverage and popularity of EUTELSAT 16A to extend to other West African markets in a second phase. The new platform begins with a varied mix of free-to-air and pay channels and a strong accent on news and entertainment. The first channels - Aljazeera English, Crystal TV Prime, Crystal TV Xtra, Crystal TV Plus, Deutsche Welle, E TV Ghana, EWTN Africa & Asia, France 24 English, Narrow Gate TV, GMP Newsworld, CGTN, Paradise Music Channel, Metro TV and many others will be available to homes as Free-to-Air and Free-to-View programmes while Filmbox Africa, Filmbox Arthouse, Filmbox Action, Fightbox HD, Docubox, FashionBox, Fast & Fun Box, Madscreen Box, 360 Tunebox, Homeland TV, AMNET, Junior World TV and other premium channels including VOD content will be offered as pay-TV content.
Mega-Choice Group Chairman, Dr. Chief Crystal-Djirackor, said: “Eutelsat’s commitment towards the rollout of the Mega-Choice broadcast platform is beyond comparison. Eutelsat has made our journey to space with our broadcast services, very smooth and less challenging. Relying on the rich experience and expertise of Eutelsat, Mega-Choice Digital Network can now guarantee the best of broadcasting services to its clients across sub-Saharan Africa, enriching the EUTELSAT 16A satellite neighbourhood with quality and compelling content.”
Michel Azibert , Chief Commercial and Development Officer of Eutelsat, added:“We are delighted to take our relationship with Mega-Choice to a new level with the launch of this new platform on EUTELSAT 16A and to be part of the team that will see Mega-Choice deliver on its promise of digital quality, channel diversity and strong African content.”