Panasonic Avionics Corporation (Panasonic) today announced its NEXTTM inflight entertainment and communications (IFEC) platform – the company’s newest and most powerful IFEC solution.
The NEXT platform is designed to help airlines overcome key challenges by transforming typically rigid entertainment systems into a flexible IFEC platform. Panasonic is introducing a scalable IFEC solution with the NEXT platform, which blends the latest in inflight entertainment technology, connectivity services, and consumer technologies to help airlines reach their business objectives. This approach helps airlines maximize their investment by dramatically extending the lifespan of the IFEC platform.
Because it is both modular and scalable, the NEXT platform creates an easy-to-use, tailored passenger environment that helps airlines meet their existing and future business objectives, maximize passenger engagement, enhance passenger and crew convenience, and ultimately increase efficiency.
A key differentiator with the NEXT platform is its ability to help airlines maximize their investment by keeping IFEC perpetually and contextually relevant. It blends the latest advances in consumer technology, including 4K screens, Light ID, Bluetooth, and much more, backed by an intuitive interface that is simple for all passengers to use.
The value of the NEXT platform is increased exponentially by Panasonic’s integrated ecosystem of value-added services, tools, applications, and partnerships. This industry-leading ecosystem includes the company’s second generation global connectivity network which, when coupled with its new modem technology, provides up to 250 megabytes per second of connectivity to an aircraft.
The powerful combination of the NEXT platform and Panasonic’s global, integrated ecosystem will create an Internet of Me experience for passengers. It will seamlessly integrate with the company’s companion app technology and Panasonic’s ZeroTouch™ service to add higher levels of passenger personalization including previewing of content and other amenities on their flights, creation of playlists that will transfer from one aircraft to another, and even content on demand experiences.
The NEXT platform also incorporates Panasonic Integrated Marketing Services (PIMS) - an advanced global marketing platform and the largest inflight marketing solution in the industry. PIMS delivers only highly targeted, high value marketing services to passengers, which will keep passengers immersed and engaged in destination services, retail therapy and other onboard applications while delivering increased revenue opportunities to airlines and their partners.
Hideo Nakano, Chief Executive Officer of Panasonic Avionics Corporation, says: “Today isn’t the launch of a new IFEC product; it’s about a new way of doing business. The NEXT IFEC solution is a business platform that has been built to respond to the trends and challenges that airlines face. It is about innovating with purpose to create a bespoke offering that is aligned with our customers’ business models, increasing their efficiency and enhancing their inflight experience.”
Nakano continues: “The value of the NEXT platform is greater than the sum of its parts. Our global connectivity network, weather services, and maintenance organization are all key examples of how our services and products have evolved into an integrated ecosystem that will exponentially increase the value the NEXT platform delivers to airlines and their passengers.”
Panasonic’s NEXT platform will be available for all widebody and narrowbody airframes, including the Boeing 777X.