ALTV.com, the fastest-growing and most innovative digital TV platform for the Middle East and North Africa (MENA), has appointed Wafaa Loghmari as an executive producer.
In her new role, Loghmari, 35, who has previously been working on the hit CBC show EL Duplex featuring the internet sensation Abla Fahita, will create exciting new flagship shows at ALTV.com and be responsible for sharing her skills with the rapidly-expanding community of content creators attracted by the platform’s disruptive approach.
ALTV.com has been empowering people across the Middle East and North Africa to make their own exciting, more relevant content since its launch in June last year by Granahan McCourt Capital, the worldwide investor in technology, media and telecommunications.
“I am thrilled to have this incredible opportunity to produce exciting new content with ALTV.com, which will grab audiences right across the Middle East and North Africa,” said Loghmari. “ALTV shares my very ambitious vision for fresh, vibrant and local new programming. I want to create content that appeals to a massive audience, using the amazing pool of talent among the new programme-makers and content-creators who are being empowered with the tools, training, resources and platform provided by ALTV.com.”
Loghmari, who is from Tunisia and was educated at the Institut Superieur des arts Multimedia de la Manouba at the University of Tunisia, has extensive experience in TV and digital production across the entire region. Most recently she worked on the wildly-popular CBC show EL Duplex featuring the internet sensation Abla Fahita, a wickedly funny, satirical Egyptian puppet.
Fluent in English and French as well as her native Arabic, Loghmari has worked in TV since 2006, producing a variety of shows, short films and documentaries. She previously worked as a producer for Handmade Studios, Big Production and Middle East Broadcasting Corp (MBC) making entertaining content that addressed a variety of issues such as relations between mothers and daughters and the challenges of the disabled.
Global media entrepreneur and chairman of ALTV, David C. McCourt, said: “It’s great to have someone as enthusiastic as Wafaa on board. She is exactly what we need and will bring all her flair, imagination and programme-making experience to the amazing content we will be providing for audiences right across the region, which needs programming that is truly relevant and compelling.
“I know that our expanding team of passionate amateur content-creators is very excited to have someone as talented as Wafaa to help them develop their talents and bring their ideas to the screen as we continue to disrupt online entertainment in under-served regions of the globe.”