ATEME enables Winter Games transmission of industry first next-gen TV broadcast

ATEME enables Winter Games transmission of industry first next-gen TV broadcast

February 22, 2018

 

 

ATEME, the video delivery leader, has announced that WRAL-TV, has successfully tested the TITAN compression solution to help support public demonstrations of the ATSC 3.0 broadcast television standard.
 
The broadcasting and technology partners worked together to broadcast stunning 4K ultra high definition video using LDM (Layer Division Multiplexing) technology and showcasing new interactive applications to enhance the TV experience for viewers.
 
“This transmission is a fantastic demonstration of the new broadcast television standard, and we’re thrilled to have been involved in such a pioneering project,” said Walid Hamri, VP of Solutions and Business Development at ATEME. “ATSC 3.0 represents the future of technology in this industry, and our TITAN compression solution utilized in this presentation is helping to offer the ultimate new viewing experience.”
 
“We’re proud to work with our network, our technology partners and NAB to showcase ATSC 3.0 as the future of television,” said Jimmy Goodmon, President and COO of Capitol Broadcasting Company. “Our company’s 80-year legacy is rooted in serving our community using technology to innovate our coverage. Next Gen TV is the new frontier. We are excited about the possibilities.”
 
ATEME’s TITAN is a virtualized software-based encoder-transcoder, designed for DTT, DTH and OTT. It supports HEVC, H.264 and MPEG-2 codecs for mobile to 4K UHD resolutions such as this and delivers the highest video quality at minimum bitrates.

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