Eleven British companies are exhibiting at NAB for the first time this year. They are part of a group of 37 companies who are exhibiting at the world’s biggest media technology fair. The UK group is managed by Tradefair on behalf of techUK and is supported by the Department for International Trade (DIT). This year is the 30th anniversary of Tradefair managing Government supported pavilions and trade missions.
The eleven newcomers are receiving a grant from the Tradeshow Access Programme (TAP). Nine can be found on the UK Pavilion in the south lower hall. They represent a broad range of specialisations, including digital microwave links (Boxx TV), virtualised playout solutions (Cosmos Technology Broadcast Systems), consumer apps (Covatic), newsgathering technology(Krzana), sports broadcasting (M2A Media), interactive broadcasting(Never.no), digital encoders (RioVideo), IP communications technologies (Vortex Communications) and specialist recruitment services (Christy Media Solutions). In central hall you will find (Cleanfeed) demonstrating live audio in high definiton and in north hall see realtime playout and content preparation solutions (Coralbay.tv).
“NAB is of course one of our biggest groups in the broadcast and media industry,” said Mark Birchall, Managing Director of Tradefair. “We provide a turnkey solution to help new and growing businesses present themselves on the world stage. They are exhibiting alongside other UK companies who are returning to NAB, looking to build on the strong relationships they make with buyers from around the world.”
The UK Pavilion at NAB will be highly visible with the Government’s Technology is Great branding. Tradefair provides the practical organisation for the venture, including logistics and managing the pavilion, as well as promoting the group with online video and social media. The result is that the companies on the pavilion can concentrate on their business without having to manage stand contractors or show management.
“Britain has led the way in broadcast technology for close to a hundred years,” Birchall concluded. “It is right that the best of British continues to take a leading role at NAB.”